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About Kewana McDonald
Kewana McDonald, Business Growth Consultant and Operational Strategist
Whether you're switching careers, just starting out, or aiming for a promotion, we support you with personalized strategies, expert tools, and one-on-one coaching.
Revenue Optimization
Kewana McDonald is a dedicated business growth consultant and operational strategist with a passion for empowering entrepreneurs and small business owners. With a wealth of experience in business operations and strategic planning, Kewana has built a reputation for helping businesses overcome their challenges and achieve sustainable growth.
Educational Background
Kewana's academic credentials are a testament to her expertise and commitment
to excellence. She holds a Bachelor of Science in International Business providing her with a solid foundation in global trade and economics. She furthered her education with a Master of Business Administration in Global Business, equipping her with advanced knowledge and skills in international market dynamics and strategic management. Additionally, Kewana has been honored with an honorary doctorate in Christian Leadership and Business, recognizing her contributions and leadership in the business community.
Founder of Living Mulch LLC
Kewana is the founder of Living Mulch LLC, a leading business growth consultancy that specializes in operational strategies and business scaling.
Through her company, Kewana offers tailored consulting services designed to simplify business operations, enhance profitability, and reduce stress for entrepreneurs.
Case Study
CogFinity Model Saves Etinoff Inc.'s $21M Contract by Streamlining Operations and Enhancing Scalability
Customer's Background
Etinoff Inc., led by Alison Etinoff, is a minority-owned staffing firm specializing in providing top talent to the construction industry. With a solid reputation and strong client elationships, the company grossed $21 million in revenue last year. However, the rapid influx of new opportunities began to strain the firm’s operational capacity. Discover more about Etinoff Inc. by visiting their website at https://etinoff.com/
Customer's Initial Problem
In 2023, Alison Etinoff faced a critical issue: while her company was attracting high-value contracts, the lack of sufficient office staff created a bottleneck in managing operations efficiently. This left her on the brink of losing a crucial $21 million contract due to an inability to meet the increased demands on her business.
How Living Mulch and the CogFinity Model Solved the Problem Utilizing the CogFinity Model, Kewana McDonald, Living Mulch's Founder and CEO, trained herself in Etinoff Inc.'s internal systems. Within a four-month period, we:
1. Recruited and trained a skilled office staff tailored to Etinoff Inc.'s specific needs.
2. Optimized business and operational processes to streamline workflow and reduce inefficiencies.
3. Implemented scalable systems to support future growth and ensure sustainability.
Outcome, Including Benefits and Takeaways
Thanks to Living Mulch's intervention, Etinoff Inc. successfully saved its $21 million contract. Additionally, the business is now positioned to secure more government contracts due to enhanced operational efficiency. Key takeaways include:
- Efficient staffing ensures the business can handle increased demands without compromising service quality.
- Scalable systems provide the foundation for sustainable growth.
- Streamlined processes enable smoother operations and position the company for future success.
By partnering with Living Mulch and leveraging the CogFinity Model, Etinoff Inc. not only averted the loss of a critical $21 million contract but also emerged with stronger systems and processes in place. This strategic transformation has not only preserved their current success but also set the stage for future growth, enabling the company to confidently pursue more government contracts and continue scaling within the competitive construction staffing industry.
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