Kewana Mcdonald
Business Growth Consultant and Operational Strategist
“In 2024 we helped Businesses achieve a
collective revenue growth of $19 million.”
About Kewana McDonald
Kewana McDonald, Business Growth Consultant and Operational Strategist
Kewana McDonald is a dedicated business growth consultant and operational strategist with a passion for empowering entrepreneurs and small business owners. With a wealth of experience in business operations and strategic planning, Kewana has built a reputation for helping businesses overcome their challenges and achieve sustainable growth.
Educational Background
Kewana's academic credentials are a testament to her expertise and commitment
to excellence. She holds a Bachelor of Science in International Business providing her with a solid foundation in global trade and economics. She furthered her education with a Master of Business Administration in Global Business, equipping her with advanced knowledge and skills in international market dynamics and strategic management. Additionally, Kewana has been honored with an honorary doctorate in Christian Leadership and Business, recognizing her contributions and leadership in the business community.
Founder of Living Mulch LLC
Kewana is the founder of Living Mulch LLC, a leading business growth consultancy that specializes in operational strategies and business scaling. Through her company, Kewana offers tailored consulting services designed to simplify business operations, enhance profitability, and reduce stress for entrepreneurs.
Case Study
CogFinity Model Saves Etinoff Inc.'s $21M Contract by Streamlining Operations and Enhancing Scalability
Customer's Background
Etinoff Inc., led by Alison Etinoff, is a minority-owned staffing firm specializing in providing top talent to the construction industry. With a solid reputation and strong client elationships, the company grossed $21 million in revenue last year. However, the rapid influx of new opportunities began to strain the firm’s operational capacity. Discover more about Etinoff Inc. by visiting their website at https://etinoff.com/
Customer's Initial Problem
In 2023, Alison Etinoff faced a critical issue: while her company was attracting high-value contracts, the lack of sufficient office staff created a bottleneck in managing operations efficiently. This left her on the brink of losing a crucial $21 million contract due to an inability to meet the increased demands on her business.
How Living Mulch and the CogFinity Model Solved the Problem
Utilizing the CogFinity Model, Kewana McDonald, Living Mulch's Founder and CEO, trained herself in Etinoff Inc.'s internal systems. Within a four-month period, we:
1. Recruited and trained a skilled office staff tailored to Etinoff Inc.'s specific needs.
2. Optimized business and operational processes to streamline workflow and reduce inefficiencies.
3. Implemented scalable systems to support future growth and ensure sustainability.
How Living Mulch and the CogFinity Model Solved the Problem
Utilizing the CogFinity Model, Kewana McDonald, Living Mulch's Founder and CEO, trained herself in Etinoff Inc.'s internal systems. Within a four-month period, we:
1. Recruited and trained a skilled office staff tailored to Etinoff Inc.'s specific needs.
2. Optimized business and operational processes to streamline workflow and reduce inefficiencies.
3. Implemented scalable systems to support future growth and ensure sustainability.
Outcome, Including Benefits and Takeaways
Thanks to Living Mulch's intervention, Etinoff Inc. successfully saved its $21 million contract. Additionally, the business is now positioned to secure more government contracts due to enhanced operational efficiency. Key takeaways include:
- Efficient staffing ensures the business can handle increased demands without compromising service quality.
- Scalable systems provide the foundation for sustainable growth.
- Streamlined processes enable smoother operations and position the company for future success.
By partnering with Living Mulch and leveraging the CogFinity Model, Etinoff Inc. not only averted the loss of a critical $21 million contract but also emerged with stronger systems and processes in place. This strategic transformation has not only preserved their current success but also set the stage for future growth, enabling the company to confidently pursue more government contracts and continue scaling within the competitive construction staffing industry.
The Scope of Our Impact
At Living Mulch, we specialize in delivering measurable growth and sustainable success for our clients. By combining strategic planning and operational excellence, we’ve helped businesses overcome challenges and thrive in competitive markets.
2024: $19 Million in Collective Revenue Growth
In 2024 alone, we enabled our clients to achieve an extraordinary $19 million in collective revenue growth. This achievement reflects our ability to identify growth opportunities, streamline operations, and implement scalable systems that drive lasting impact.
How We Achieved This Growth
Our results stem from a proven approach designed to unlock the full potential of each business. Key elements of our strategy include:
Targeted Strategies: Developing solutions that align with your business’sunique challenges and long-term objectives.
Scalable Systems: Designing and implementing systems that adapt to yourbusiness's growth, ensuring efficiency and sustainability.
Operational Efficiency: Streamlining workflows to eliminate bottlenecks,reduce costs, and enhance productivity.
Strategic Planning: Creating clear and actionable plans to help you seizeopportunities and achieve your goals with confidence.
The Scope of Our Impact
Ready to take your business to the next level? Our growth packages are here to help you streamline operations and boost success. Whether you're looking to fine-tune your branding or step back from day-to-day management, we’ve got you covered. Pick the program that suits your goals, and let's work together to make your business thrive. With our support, you'll achieve the efficiency and growth you've been aiming for.
CogFinity Growth Accelerator Program
Duration: 6 Months
Includes:
10 Weeks of Branding Training: Establish and enhance your brand identity and messaging.
10 Weeks of Operations Setup Training: Implement streamlined operations using the Cogfinity Model.
4 Weeks of Office Hours: Ongoing support with dedicated sessions to answer questions and assist in execution.
Objective: To set up and streamline your current business operations for greater efficiency and growth.
CogFinity Exit Operations Program
Duration: 12 Months
Includes:
All Features of the Cogfinity Accelerator Program: Comprehensive training in branding and operations setup, plus office hours.
Extended Support: Additional office hours and guidance for the rest of the year, ensuring continued progress.
Objective: To fully exit your company's day-to-day operations, positioning you to focus on strategic growth and high-level ideation while your business runs smoothly without your direct involvement.
Book a Call with Kewana
Interested in optimizing your business operations but not sure where to start?
Interested in Partnering with Living Mulch for your next government contract?
Schedule a call with us today. With our expertise in operations, we can provide valuable insights and guidance tailored to your specific needs. Book your call now.
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